'Any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor'

(American Marketing Association)

Advertising is a universal marketing tool. It can be used to gain your customers' attention, attract customers' interest, create desire for your product and service and then prompt them to buy (satisfying the principles of AIDA).

Direct mail can also be classed as an advertising activity.

There are many ways to advertise your business and the opportunities are increasing. Adverts can be placed in local and/or national press, magazines and on the internet. Adverts can also be created for poster sites, radio, cinema and TV.

However, it can also be as simple as dropping leaflets through doors in your conurbation, or placing posters in shop windows.

Direct mail can be sent to potential customers, existing customers or lapsed customers.

æ marketing solutions  can help you construct adverts but more ambitious campaigns we will use the services of an ad agency.

To create your strategy we will need to establish:

• The message you want to send.
• The target audience you want to reach.

We will then need to decide which type of activity will best reach your target audience and carry your message.

Businesses often find impact can be significantly improved by repeating campaigns or running the same campaign in different media eg posters and leaflet drops.

Contact us now for your advertising planning.