Market Research (primary & secondary)
Competitive Advantage & Differentiators for businesses
Segmentation & Targeting
Finding Leads & Databases
Promotional mix activities
Website Design, Updates & SEO
Exhibitions & Trade Shows
Brand & Corporate ID
The products or services offered to your customer. Their physical attributes, what they do, how they differ from your competitors and what benefits they provide.
How you price your product or service so that your price remains competitive but allows you to make a profit.
(this is also the distribution element). Where your business sells its products or services and how it gets those products or services to your customers.
The methods used to ‘advertise’ or communicate the features and benefits of your products or services to your target audience.
Extra 2 Ps – specifically for Service providers:
The level of customer service and expertise and skills of the people who work for you can be used to set you apart from your competitors.
Having slick processes and being accredited by recognised bodies indicates that you are compliant and are providing the best practise.
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