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     marketing solutions role in your business falls under 2 sections, Promotional and Strategic

AE Marketing solutions

 

The Marketing Mix - also known as the 4Ps (or 6Ps if you provide a service):

 

Product –

The products or services offered to your customer.  Their physical attributes, what they do, how they differ from your competitors and what benefits they provide.

 

Price –

How you price your product or service so that your price remains competitive but allows you to make a profit.

 

Place –

(this is also the distribution element).  Where your business sells its products or services and how it gets those products or services to your customers.

 

Promotion -

The methods used to ‘advertise’ or communicate the features and benefits of your products or services to your target audience.

 

Extra 2 Ps – specifically for Service providers:

 

People –

The level of customer service and expertise and skills of the people who work for you can be used to set you apart from your competitors.

 

Processes –

Having slick processes and being accredited by recognised bodies indicates that you are compliant and are providing the best practise.

alex@aemarketingsolutions.co.uk

07861 899375

63 Sheringham Road, Branksome, Poole, BH12 1NS

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