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     marketing solutions role in your business falls under 2 sections, Promotional and Strategic

AE Marketing solutions


The Marketing Mix - also known as the 4Ps (or 6Ps if you provide a service):


Product –

The products or services offered to your customer.  Their physical attributes, what they do, how they differ from your competitors and what benefits they provide.


Price –

How you price your product or service so that your price remains competitive but allows you to make a profit.


Place –

(this is also the distribution element).  Where your business sells its products or services and how it gets those products or services to your customers.


Promotion -

The methods used to ‘advertise’ or communicate the features and benefits of your products or services to your target audience.


Extra 2 Ps – specifically for Service providers:


People –

The level of customer service and expertise and skills of the people who work for you can be used to set you apart from your competitors.


Processes –

Having slick processes and being accredited by recognised bodies indicates that you are compliant and are providing the best practise.

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